Playbook · partnerships · 1–2 days · medium
Pitch the podcasts your buyers already hear
Small niche shows need guests and reach exactly your buyer.
When to use it
You have a specific story or data point your buyer cares about, and niche podcasts exist for them.
Steps
- Ask five buyers which shows they listen to; search podcast directories for the niche keywords.
- Pick ten small shows (under 50 episodes, recent activity) where guests are founders or practitioners.
- Listen to one episode of each and note a moment you can reference.
- Pitch three concrete episode ideas with a hook and what listeners will learn, not a bio.
- Prepare one free resource to mention on air, at a memorable URL.
Template
Subject: Episode idea for [show]: [hook] Hi [host], loved [specific moment] in [episode]. Three ideas your listeners might like: 1. [Hook] — they'd learn [outcome]. 2. … 3. … I [credibility line]. Happy to fit your format.
How to know it worked
Pitches sent, episodes booked, and visits to the resource URL after each release.
Common mistakes
- Pitching yourself instead of an episode gets ignored.
- Big shows are slow and rarely reach a niche buyer.
FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.
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