Build the small free tool buyers search for

When to use it

Your buyer repeats a small task (calculate, check, convert, generate) on the way to needing your product.

Steps

1. Find the small task: what do buyers search or ask right before they would need you?
2. Build the simplest page that does it well, with no signup to use it.
3. Show the result with a clear next step into your product.
4. Share it where you already help people, and submit it to tool directories.

[Task] in 10 seconds — free, no signup.
[Input] → [Result]
Next: [how your product takes it further].

How to know it worked

Monthly users of the tool and the share who click through to the product.

Common mistakes

• Gating the tool behind signup kills sharing.
• A tool unrelated to your product brings the wrong audience.

Related

• Offer free 15-minute fix-it calls
• Three emails that turn signups into customers