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Playbook · product-led · 1 hour to set up, then calls · easy

Offer free 15-minute fix-it calls

Solve one real problem live. The best first customers come from people you helped.

When to use it

Your product solves a problem you can demonstrate or partly fix in a short call.

Steps

  1. Create a booking page: “15 minutes to fix your [problem]. Free, no pitch.”
  2. Share it where you already help people (replies, community, newsletter).
  3. On the call, fix or diagnose the problem using your product where it fits.
  4. End with: “Want me to set this up for you properly?” and offer a founding-customer price.

Template

15 minutes to fix your [problem] — free, no pitch.
Bring: [what they need]. You'll leave with: [concrete outcome].
[Booking link]

How to know it worked

Calls held, and the share that become customers within two weeks.

Common mistakes

  • Turning the call into a demo kills trust.
  • Too-broad promises bring the wrong people.

FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.

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