Playbook · product-led · 1 hour to set up, then calls · easy
Offer free 15-minute fix-it calls
Solve one real problem live. The best first customers come from people you helped.
When to use it
Your product solves a problem you can demonstrate or partly fix in a short call.
Steps
- Create a booking page: “15 minutes to fix your [problem]. Free, no pitch.”
- Share it where you already help people (replies, community, newsletter).
- On the call, fix or diagnose the problem using your product where it fits.
- End with: “Want me to set this up for you properly?” and offer a founding-customer price.
Template
15 minutes to fix your [problem] — free, no pitch. Bring: [what they need]. You'll leave with: [concrete outcome]. [Booking link]
How to know it worked
Calls held, and the share that become customers within two weeks.
Common mistakes
- Turning the call into a demo kills trust.
- Too-broad promises bring the wrong people.
FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.
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