Playbook · content · Half a day · easy
List where buyers browse alternatives
Buyers compare options on directories and review sites. Be there with a complete profile.
When to use it
Your category has directories, review sites or “awesome” lists that buyers use.
Steps
- List the directories that rank for “[category] tools” and “[competitor] alternatives”.
- Create complete profiles: clear one-liner, real screenshots, prices, who it is for.
- Ask three early users for an honest review on the most relevant one.
- Submit to curated lists with a short, specific pull request or note.
Template
[Product] — [what it does] for [buyer]. Best for: [situation]. Not for: [situation]. Price: [price]. Setup: [time].
How to know it worked
Referral visits from each directory over a month.
Common mistakes
- Half-empty profiles look abandoned.
- Paying for placements before you know which directory buyers use.
FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.
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