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Playbook · communities · 2 weeks, 30 minutes a day · medium

Become useful in one community before you post

Pick one place your buyers gather and earn the right to share your work there.

When to use it

A community of your exact buyer exists (a subreddit, Slack, Discord, forum) and allows founders who contribute.

Steps

  1. Choose one community only. Read the rules and the top posts of the past year.
  2. For two weeks, contribute: answers, resources, a short write-up of something you learned.
  3. Then share one useful artifact (a template, a teardown, data you collected), not a launch announcement.
  4. Mention the product in one line at the end, and stay in the comments all day.
  5. Turn every question you get into a reply, a doc or a feature request.

Template

Title: [What I learned / built] after [doing X] for [buyer]

[3–5 short paragraphs of genuinely useful content.]

[One line:] I'm building [product] to make this easier. Feedback welcome.

How to know it worked

Upvotes and comments on the shared post, and signups in the 72 hours after.

Common mistakes

  • Posting in ten communities at once looks like spam everywhere.
  • A launch post with no history in the community usually gets removed.

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