Write to 20 hand-picked buyers

When to use it

You can name the buyer’s role and find them (LinkedIn, company team pages, community member lists).

Steps

1. Define the trigger that shows someone has the problem now (hiring for X, just raised, posted about Y, using competitor Z).
2. Find 20 people with that trigger. Note one specific detail for each.
3. Write one short email per person: the trigger, the problem, one sentence on what you do, one easy question.
4. Send over three days; follow up once after four days.
5. Offer a 15-minute call or a free setup, not a demo.

Subject: [their trigger, in 4 words]

Hi [name], saw [specific trigger]. Teams at that stage usually [problem in their words].

I built [product] to [outcome] — [one proof point].

Worth a 15-minute look this week, or not a priority right now?

How to know it worked

Replies out of 20 (aim for 4+), calls booked, and first customers from the batch.

Common mistakes

• Long emails get skimmed and archived.
• Sending without a real trigger is cold spam, whatever the tool.