Playbook · events · 1–2 days including promotion · medium
Host a tiny, useful live session
Thirty minutes teaching one thing your buyer needs, with ten people, beats a big webinar.
When to use it
Your buyer wants to learn a skill near your product, and you can teach it.
Steps
- Pick one narrow topic with a concrete outcome (“set up X in 30 minutes”).
- Invite people you have helped and communities you are part of; aim for ten.
- Teach live with real examples; use your product only where it naturally fits.
- Send attendees the recording and one follow-up offer.
Template
Live, 30 min: [Outcome] for [buyer] [Date, time]. Free. You'll leave with [concrete thing]. [Link]
How to know it worked
Attendees, questions asked, and customers among attendees within two weeks.
Common mistakes
- Topics that are really a product demo.
- Chasing big numbers instead of the right ten people.
FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.
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