FirstTenAll playbooks

Playbook · referrals · 1–2 days · medium

Give first users a reason to invite one more

Your happiest early users know others like them. Make inviting natural and worth it.

When to use it

You have a few users who got real value, and the product is better with colleagues or peers.

Steps

  1. Find the moment users feel the value (first result, first saved hour) and ask there, not at signup.
  2. Offer something both sides want: extra usage, a month free, a feature.
  3. Make the invite one click with a prefilled message they would actually send.
  4. Personally thank each referrer.

Template

You just [value moment]. Know someone who [has the same problem]? Invite them — you both get [reward].
Prefilled: "I've been using [product] for [job]; thought of you because [reason]."

How to know it worked

Invites sent per active user and signups from invites.

Common mistakes

  • Asking before users get value.
  • Rewards that cost you more than a customer is worth.

FirstTen turns this playbook into a ready draft for your business, with the exact buyer and words from your own site.

Get my plan →

Built with open source on GitHub