Content
Turn Xero’s one-star reviews into a comparison page
Small SaaS teams leave Xero over “manual reconciliation every month”, which is exactly what the site says it removes.
Get your first 10 customers.
Paste your website and your goal. FirstTen builds a board of ranked plays to land your first customers, with a ready draft for each and Sidekick to work them through. Every play is grounded in what your site actually says.
We read your homepage and up to five public pages it links to, and keep the relevant public excerpts with your board so Sidekick knows your business. Delete a board anytime.
01
Tell us about your business
Your website, your goal, your budget and the hours you have.
02
Work a board, not a list
Three plays at a time, ranked against your goal. Finish one and the next unlocks.
03
Sidekick on every play
A ready draft, the steps, the tools, and a chat that knows your business.
04
Bring your numbers
Attach a report and ask what changed. Turn good answers into new plays.
05
Live research
Compare competitors, check what search and AI assistants say, and collect opportunities, with links.
Example board · a fictional bookkeeping SaaS
Partnerships
Pitch the podcast founders hear on their commute
“Bookkeeping for 5-person SaaS teams” is a story niche founder shows want: a concrete before/after with numbers.
AI search
Write the page ChatGPT cites for “SaaS bookkeeping”
Buyers ask assistants which tool to use. An honest answer page with real prices gives them something to quote.
+ more plays as you finish these · browse the playbooks
Free: 3 plays per board. Full access: every play, unlimited boards, Sidekick and live research. €19 for 30 days or €39 for 90 days, one-time, no subscription.
Questions
What does FirstTen read?
Your homepage and up to five public pages it links to (pricing, about, product…). Nothing behind a login. The relevant public excerpts are kept with your board so Sidekick knows your business; delete the board anytime.
Is this generic growth advice?
No. Every play names your buyer, the place and the angle, and quotes the sentence on your site it builds on. Quotes we cannot find on your site are flagged.
What do I get for free?
A board with your business profile and 3 plays, each with a draft, steps and Sidekick (5 messages). A pass unlocks every play, unlimited boards, Sidekick and live research: €19 for 30 days or €39 for 90 days, one-time, no subscription.
Where do the playbooks come from?
We wrote them: practical guides for comparison pages, answer pages AI assistants cite, community seeding, warm outbound, podcasts, referral loops and more. FirstTen links each play to the right one.
Can I build something like this?
Yes. It runs on Contextrie (open-source context and state) and Bref UI (open-source interface). Both are on GitHub.
Open source underneath
Built with
FirstTen is a thin layer on open-source packages. Star them, fork them, build your own micro.
Contextrie
60Open-source context and state for AI: it keeps only what matters for the question.
In FirstTen: Reads your website and keeps the passages about what you sell, to whom and at what price; every play, draft and Sidekick answer is grounded in them and quotes your own words.
Bref UI
25Open-source Svelte components for clean, accessible interfaces.
In FirstTen: The board, the play drawer, Sidekick chat, the pass picker and the save & export dialog.
Also built with SvelteKit · Vercel AI SDK · Zod · PDFKit · unpdf · Mammoth · libSQL